Global Growth Strategies

This phase II report of a multi-year effort to study globalization is based on qualitative research via focus groups involving 24 participants. Global Growth Strategies summarizes the findings, provides recommendations, and provides a special focus on China.

The report continues the series of research called the Association Global Management Series, which examined strategies associations can employ to develop and sustain global growth outside the U.S. market. The ASAE Research Foundation worked with the MCI Group, a global network of 62 offices in 32 countries providing market development services and conference management, on this research series.