Current and Emerging Trends of Tradeshows: An Assessment of Stakeholders’ Preferences

This multi-year research project sponsored by the ASAE Research Foundation and conducted by the Center for Hospitality Research was undertaken to assess the various trends affecting association-based tradeshows. By employing a multiple stake holder lens--attendees and exhibitors--the findings will help meeting planners, attendees, exhibitors, buyers, sellers, and destination executives identify best practices, tradeoffs, constraints, and relative preferences of the two groups.